Measure the Mass:
Our 7,5 million customers just tell us what we should change on our site, without asking them any question
At Bol.com measuring is one of the key points in the innovation process. We formulate a hypothesis, implement some scenarios and measure the results. We believe that the customers can tell us best which site functionality they like. That is the reason why our website is becoming more and more personal. And that’s also the reason why we measure every single change on the site with a simple proof of concept. The best performing ideas are rolled out to the webshop. Measure the Mass, Act Agile.
Wie, wat, waar, wanneer...
- Committee for Lectures and Excursions
- Lunchlezing Bol.com
- dinsdag 9 mei 2017 van 12:45 tot 13:30